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Demographic insights, tips and news from the experts

By - jim ideas observations and handy shortcuts

Economy.id functionality summary

Economy.id has now been completely redeveloped with a raft of new functions and features.

Life in Australia – 50 years ago

Adelaidians- do you remember riding the Ferris Wheel on top of Cox-Foys – in Rundle Street? (before Rundle Mall!)

economy.id lite is now online for all existing profile.id clients

A comprehensive and wide-ranging update is underway for economy.id – and the first stages are now being made available to all profile.id clients to trial for the next twelve months.

What’s the population of “The Air”?

At .id we usually present and discuss demographic information about cities, towns, regions and even countries. But there’s a growing population of people who are not even on the ground – those people who are...

Are you ready to live like a hamster?

There’s a growing trend around the world (especially since the GFC) to adopt a simpler lifestyle, with less “baggage”.

Using the Australia profile to find out who lives in Melbourne

Melbourne is often described as Australia’s sporting capital, home to iconic events such as the Boxing Day Test, the Australian Tennis Open and the F1 GP, not to mention the home of most of the AFL clubs.

That’s a Furphy!

As users of the .id tools, you would be used to providing sound, verified information for use in making evidence-based decisions. In doing so you would often come across other commonly held views or opinions...

I’ll have mine with a twist of lemon

Two of the main aspects of “money” are a medium of exchange and a measure of value.

Broken Hill promotes the use of demographics to their community

The Broken Hill City Council recently adopted the use of profile.id and economy.id to explore and understand the changing characteristics of their community and their economy.

Value-adding to Census data

.id regards the ABS website as a fantastic resource for raw data pertaining to Australian society. The ABS run one of the most comprehensive and high quality Censuses in the world, so Local Government in...

A solution to traffic congestion?

Since the release of the 2011 Census results we’ve been commenting (and blogging) about the massive population growth in Australia since 2006, particularly in Capital cities and surrounding suburbs.

Here’s my number….call me maybe

How would you feel if you lost your car keys? Or your laptop? Pretty bad, right? But I bet you’d feel more uncomfortable if you lost your mobile phone. You’d feel suddenly disconnected from the world, unsure if...

Roll camera – more online training videos

During October we have continued to build our online training library, with three new videos now available to view.

Evidence vs conformity

At .id, we advocate the use of our demographic and economic tools to make evidence based decisions. It’s important to remember that often, this evidence may fly in the face of established “myths” and commonly...

Australia’s earliest Local Government

Australia currently has 564 local councils, although with amalgamation on the agenda that number is likely to change.

It's time to update the .id link page on your website

Check the link text to the .id resources on your council website. Does it still say it has the “new” data from the 2001 census? We’ve checked and lots do!

In 2012 adult diapers outsell baby diapers in Japan for the first time

It’s true – and apart from being a weird, interesting fact that you can use at your next quiz night, it indicates a much broader issue – an ageing population in a country with little immigration. As a result,...

The Census drove the creation of the modern computer

Necessity, they say, is the mother of invention. This has never been more true than in the case of the US Census of the late 1800’s, which in many ways set the wheels in motion for the development of the modern...

Making sense of population counts

When people ask – “How many people live in Statsville?” they expect a straight forward, unambiguous answer. If only it were that simple! Believe it or not there are several different ways to count people in...

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