How to calculate the economic impact of running an event

Lailani - Population News

Lailani is responsible for content and strategy at .id, ensuring our clients’ needs are central to our enterprise and that we generously share our knowledge with the broadest audience. As a member of our Board, Lailani works with Ivan and Janet to set the strategic direction for the company. Her current focus is our Placemaker consulting business and she has worked with numerous clients across retail, finance, property, local government, education and not-for-profits to put together the best evidence-base for their spatial decision making. With degrees in Business Studies and Economics, she has worked in business development and marketing roles for IBM and SPSS in the UK, as well as a stint as a ranger in Kakadu National Park. Lailani is an Alexander Technique practitioner, surfer and traveller.

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2 Responses

  1. Hi There,

    I’m part of the Marketing and Communications team of a non-for-profit organisation located in the eastern suburbs of Melbourne and my role is mainly to coordinate, run and report organisation’s participation at community events.

    I’ve read your article about how to calculate the impact of running and event and the importance of using the Event Impact Calculator for measurement purposes and I’m really interested in knowing more about this tool and have access to the reports per council if possible.

    Could you please let me know if I can access to this tool and the requirements.

    • Andrew Hedge says:

      Hi Astrid,
      The economic impact model and event impact model are optional modules in, the economic profiles we develop for local councils. In the eastern suburbs of Melbourne, Stonnington, Boroondara, Whitehorse and Glen Eira all subscribe to, however Glen Eira and Whitehorse do not subscribe to the economic or event impact modules. If you would like to access those modules, you will need to contact one of the councils who subscribe directly and ask to speak with the administrator of the economic profile tool.
      All the best with your event!

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