Melbourne, Australia – .id (informed decisions), Australia’s leading provider of tools and consulting services that convert national data into actionable insights for local decision-making, is announcing a significant leadership transition as we welcome Natalie Field as the new CEO, succeeding founder Ivan Motley and outgoing CEO Lailani Burra.
Natalie Field, stepping into the CEO role, will lead .id (informed decisions) in its next phase. .id are known for the local area information tools that cover 80% of the Australian population and are used by more than 1.1 million users annually. Natalie brings extensive experience in digital transformation. Her leadership will mark a new era for .id, focusing on strengthening partnerships with Local Governments and expanding services for sectors beyond local government that deliver infrastructure and services that support our communities.
Founded in 1997 by Ivan Motley, .id was established with a vision inspired by Prime Minister Gough Whitlam’s belief that “where one lives should not determine what opportunities one has in life.” Lailani Burra, who joined .id as a client over 22 years ago and became CEO six years ago, has been a driving force in evolving the company.
With over 25 years of expertise, .id is Australia’s go-to source for transforming national data into powerful tools for local decision-making. The team of demographers, spatial analysists, economists, housing specialists, social researchers and population forecasters turn complex information into clear, actionable insights that help communities and governments navigate growth and change.
Incoming CEO, Natalie Field shares that “Ivan and Lailani have built a foundation that not only transformed how we understand and support Australian communities but also sets a benchmark for meaningful, evidence-based decision-making. Their vision and dedication have positioned .id as a cornerstone in community planning, and I am committed to honouring their legacy by bringing a fresh perspective and deepening our impact across diverse regions of Australia."
"Growing up in rural Victoria and working across various Australian landscapes has given me a real appreciation for the unique challenges and opportunities each of our communities face. As I step into this role, my focus will be on continuing the exceptional work Ivan and Lailani started, ensuring that .id remains a trusted partner in shaping a more informed and equitable future for all Australians.
.id extends our heartfelt gratitude to Ivan and Lailani for their remarkable contributions and look forward to the future under Natalie’s leadership.
