Strategies for encouraging employment clusters outside the CBD

Rob Hall - Senior Urban Economist

Rob is driven by a desire to help shape communities for a better future. Trained as an economist, he has a unique fifteen-year background in economics, demographics, statistics and strategic planning with a focus on understanding how economic forces influences local government areas across Australia. At .id, Rob leads the economic team to provide Local Government with high-quality analysis and information tools, including specialised consulting services and tailored information products such as By working at the intersection of place and economic analysis, Rob offers insights that help local government develop strategies with confidence and make informed investment decisions.

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2 Responses

  1. Colin Mackay says:

    Hi Rob,

    Interesting and thought provoking article. It strikes to the heart of my research interests, in the most general sense. My interest centres on one of Melbourne’s peri-urban Districts. Specifically the Cockatoo Valley, which is a headwater Valley in the Yarra Catchment, but more generally the region known as the Middle Yarra. The Middle Yarra, which includes the Woori Yallock basin has a population of (about) 100,000 people, according to a now fairly dated ‘ABARES’ (REF?) report it is one of the least productive valleys in Australia. It has no ‘anchoring’ enabler.

    While I acknowledge that the area is suited to neither manufacturing nor industrial services I am reasonably sure that population wise it could accommodate both a higher education facility, particularly given the recent post relating to the impact of a higher ed. campus in Dunedin(?) in New Zealand, and the prospect of a medium sized medical (hospital) facility. I think the population catchments are approximately equivalent.

    That said, the demographic profile (id), at least to my eye, seems to indicate an exodus an prime economic actors (25-35). Moreover, given the ‘valley’ is essentially what I believe to be called a ‘dormitory’ suburb when coupled with extensive work travel expenses imposed on a less than affluent district, in a carbon constrained (taxed) world, I am less than convinced that, in the long run, this is neither a sustainable, nor tenable prospect. I am interested in your thoughts?



  2. Shane says:

    I am interested in the positive comments that NORWEST business park has been given. I worked at the park for 3 years and although all the stated data may be true I found the site to be extremely difficult to access from a distance from the rest of Sydney point of view as well as from a local access point of view where it quite often took 30 minutes to get to the office from the M7 by car. Public Transport was almost non existent. I have also listened to conversations from local business owners saying the leases where to high compared to surrounding area commercial leases. I would think it would be more beneficial from a social, environmental and financial optimisation point of view to give more considerations to the ease of use of the end user and addressing the access issues.

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