A profile of Ashburton, New Zealand

Penny - Kiwi Population

Penny lives in New Zealand where she looks after our clients, which include a rapidly growing number of Local Governments, Universities and Central Government departments. She plays an important role in listening to their needs and feeding those back to the development team at .id. Penny has extensive experience as a Communication Manager in Local Government and has a degrees in Business and Communications. She also brings a breadth of generalist management experience in fields as varied as research, civil defence, project and event management, marketing and training. Penny’s knowledge combined with the .id tools help clients work with their communities to empower grass roots decision-making, advocacy and grant applications, and focus on strengthening council-community relationships. Penny has a rural property and enjoys growing and eating food and wine, which she runs, walks, bikes or swims off, when she’s not in the art studio.

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2 Responses

  1. Jackie Hardy says:

    It’s got a lot to do with proximity to Christchurch and work there for both Ashburton and Selwyn residents as well as the high property prices in Christchurch, not to mention the perceived earthquake risk. Ashburton is essentially becoming a dormitory for Christchurch.

  2. Thanks for your comment Jackie,
    yes I thought the same originally, but the 2013 migration figures don’t seem to reinforce that hypothesis. At that time, the net migration gain was only 216… and there was a net loss to Selwyn. Also the Jounrey to work figures show there were just 1161 residents working outside Ashburton District (see https://profile.idnz.co.nz/ashburton-nz/residents), with just over 500 travelling to Chch. But looking at the Ashburton workforce, there are 981 workers coming into the district from elsewhere (294 from Chch).
    It will be fascinating to see how the dust has settled in the period between 2013 and 2018.

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