How demography helped Richmond Football Club double its membership numbers

Lailani - Population News

Lailani is responsible for content and strategy at .id, ensuring our clients’ needs are central to our enterprise and that we generously share our knowledge with the broadest audience. As a member of our Board, Lailani works with Ivan and Janet to set the strategic direction for the company. Her current focus is our Placemaker consulting business and she has worked with numerous clients across retail, finance, property, local government, education and not-for-profits to put together the best evidence-base for their spatial decision making. With degrees in Business Studies and Economics, she has worked in business development and marketing roles for IBM and SPSS in the UK, as well as a stint as a ranger in Kakadu National Park. Lailani is an Alexander Technique practitioner, surfer and traveller.

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1 Response

  1. mc says:

    One reason Richmond may not have initially chosen the outer south east was that the Demons did a lot of training there (in neighbouring Casey, which has huge numbers more ex-Eastern suburbs people than Cardinia). But there are of course a lot of footy fans down there to go around.

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