---
title: Highlights for 2014 | .id blog
description: Like you, we want to be influential. A ?good society? is one where people are socially and politically included, where everyone has access to housing, education, employment, cultural opportunities, healthy lifestyles, recreation and information....
image: https://blog.id.com.au/hubfs/ID-Blog-Media-2024/christmasfeat.png
---

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# Highlights for 2014

- [Population](https://home.id.com.au/idinsight/topic/population) 
    - [Demographic analysis](https://home.id.com.au/idinsight/topic/demographic-analysis)
    - [Local area analysis](https://home.id.com.au/idinsight/topic/local-area-analysis)
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- [Population forecasting](https://home.id.com.au/idinsight/topic/population-forecasting)
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## Highlights for 2014

[Ivan - The Founder](https://blog.id.com.au/author/ivan-the-founder) 17 Dec, 2014

Like you, we want to be influential.

A ‘good society’ is one where people are socially and politically included, where everyone has access to housing, education, employment, cultural opportunities, healthy lifestyles, recreation and information.

At .id we aim to wield whatever influence we have to achieve the ‘good society’. The best way for us to do that is twofold:

1. To enable as many people as possible to [access our on-line information products and use the evidence](https://blog.id.com.au/public-resources/demographic-resource-centre/) presented in them to make informed decisions; and
2. To assist our clients to apply the evidence in the most effective way, by [training in the use of our products and sharing our knowledge](https://www.youtube.com/user/informeddecisions?feature=watch) through our consulting services.

These are our objectives and here are some of our proud achievements….

In 2014, .id has:

- over 1 million users access our [profile.id](https://content.id.com.au/community-profile-australian-demographic-information-profile.id) web application products in 2014;
- updated .id’s full product suite, including mobile-enabling all of our sites;
- developed a ‘[communities of interest](https://blog.id.com.au/2014/how-to/communities-of-interest-now-available/)’ component to profile.id;
- built the [event impact calculator in our economy.id product](https://blog.id.com.au/idinsight/2014/id-news/highlights-for-2014/%20http://blog.id.com.au/2014/how-to/how-to-calculate-the-economic-impact-of-running-an-event/);
- produced our annual NIEIR economic data update in economy.id;
- built in cross links between our atlas, profile, economy and forecast products to improve their usability;
- completed the New Zealand profile.id census update and developed atlas for New Zealand and now have 17 New Zealand local government clients as well as some key central government and university clients;
- published well over 100 blogs and refreshed the look and functionality of the .id blog, which has reached an average of 10,000 monthly visits;
- published 3 successful e-books on important need-to-know topics;
- 10,000 subscribers to our .idinsight newsletters and thousands of e-book downloads;
- completed our independent[micro-level forecasts for Victoria, New South Wales and Western Australia](https://blog.id.com.au/idinsight/2014/id-news/highlights-for-2014/%20http://home.id.com.au/services/population-forecasting-safi/);
- built an impressive [.idPlacemaker](https://blog.id.com.au/idinsight/2014/id-news/highlights-for-2014/%20http://home.id.com.au/services/location-analysis-placemaker/) list of clients now engaged in looking at their business through the spatial demographic lens;
- completed significant consulting projects, contributing the projects covering blood donors, community health, sporting memberships, school enrolments, disability, housing affordability and economic development, to name a few;
- built a growing selection of [training videos](https://www.youtube.com/user/informeddecisions?feature=watch) and conducted 300 training sessions across Australia and New Zealand in the use of .id products.

Most importantly, we have helped our clients be more influential in their work. That is our goal.

It’s time to take a deep breath. Have a restful New Year break and please stay tuned for what .id has to offer in 2015.

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Tags: [.id news](https://blog.id.com.au/topic/-id-news)

##### Ivan - The Founder

Ivan is interested in how communities have access to education, housing, health, employment, recreation and each other. People in public and private organisations can be frustrated in their ability to contribute to this “good society” when they don’t have the right information to make critical decisions. Ivan’s idea is to introduce spatial thinking to organisations, look at places through a demographic lens, and use the power of storytelling to be persuasive. Today over 40 smart people have joined him in this mission. Each year over 1.5 million people use id’s 500+ web applications to inform their decision-making. Over 10,000 people subscribe to .id’s newsletter and over 50,000 learn from .id’s blog every month. Today over 30 smart people have joined him in this mission. Each year over 1.5 million people use id’s 500+ web applications to inform their decision-making. 10,000 people subscribe to .id’s newsletter and over 30,000 learn from .id’s blog every month. Ivan loves surfing, his family and the dog.

Previous Story [A win for diversity in Prahran](https://blog.id.com.au/2014/population/demographic-trends/a-win-for-diversity-in-prahran)

Next Story [100 years of population change in Tasmania](https://blog.id.com.au/2015/population/demographic-trends/100-years-of-population-change-in-tasmania)

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[.id news](https://blog.id.com.au/topic/-id-news) [![Leadership transition at .id: a new chapter begins](https://blog.id.com.au/hubfs/Blog%20hero%20image%20template.png)](https://blog.id.com.au/leadership-transition-at-id-a-new-chapter-begins) 

10 Sept, 2024 [Leadership transition at .id: a new chapter begins](https://blog.id.com.au/leadership-transition-at-id-a-new-chapter-begins)

[Housing](https://blog.id.com.au/topic/housing) [![How technology can bring real change to accelerate housing supply](https://blog.id.com.au/hubfs/ID-Blog-Media-2024/troy-mortier-HZwmePT_nlY-unsplash.jpg)](https://blog.id.com.au/2023/housing-analysis/how-technology-can-bring-real-change-to-accelerate-housing-supply) 

27 Oct, 2023 [How technology can bring real change to accelerate housing supply](https://blog.id.com.au/2023/housing-analysis/how-technology-can-bring-real-change-to-accelerate-housing-supply)

[.id news](https://blog.id.com.au/topic/-id-news) [![The Check Up: Australians’ views on health and wellbeing](https://blog.id.com.au/hubfs/ID-Blog-Media-2024/Untitled-1000-x-748-px.png)](https://blog.id.com.au/2023/id-news/the-check-up-australians-views-on-health-and-wellbeing/) 

02 Oct, 2023 [The Check Up: Australians’ views on health and wellbeing](https://blog.id.com.au/2023/id-news/the-check-up-australians-views-on-health-and-wellbeing/)

### Leave a Reply

[Next Story 100 years of population change in Tasmania](https://blog.id.com.au/2015/population/demographic-trends/100-years-of-population-change-in-tasmania) [Previous Story A win for diversity in Prahran](https://blog.id.com.au/2014/population/demographic-trends/a-win-for-diversity-in-prahran)

###### Other Resources

[![Visit the demographic resource centre](https://hubspot-no-cache-ap1-prod.s3.amazonaws.com/cta/default/320463/9f91699d-64e2-4b1a-862a-a9b326d7ace7.png)](https://hubspot-cta-redirect-ap1-prod.s3.amazonaws.com/cta/redirect/320463/9f91699d-64e2-4b1a-862a-a9b326d7ace7) [![New Call-to-Action](https://hubspot-no-cache-ap1-prod.s3.amazonaws.com/cta/default/320463/c38b4439-45ab-4e1b-b8e2-e2c83dcd4f2d.png)](https://hubspot-cta-redirect-ap1-prod.s3.amazonaws.com/cta/redirect/320463/c38b4439-45ab-4e1b-b8e2-e2c83dcd4f2d) [![Living in place - Things to consider when surveying communities](https://hubspot-no-cache-ap1-prod.s3.amazonaws.com/cta/default/320463/edc7cbe4-2147-4109-804c-c409a6cc4ad4.png)](https://hubspot-cta-redirect-ap1-prod.s3.amazonaws.com/cta/redirect/320463/edc7cbe4-2147-4109-804c-c409a6cc4ad4) [![New Call-to-Action](https://hubspot-no-cache-ap1-prod.s3.amazonaws.com/cta/default/320463/daf7b77f-d989-4d66-964e-394afb2b297c.png)](https://hubspot-cta-redirect-ap1-prod.s3.amazonaws.com/cta/redirect/320463/daf7b77f-d989-4d66-964e-394afb2b297c) [![Living in place - learnings and applications](https://hubspot-no-cache-ap1-prod.s3.amazonaws.com/cta/default/320463/d18ace05-bcc1-4478-a1b4-b01c86d003e9.png)](https://hubspot-cta-redirect-ap1-prod.s3.amazonaws.com/cta/redirect/320463/d18ace05-bcc1-4478-a1b4-b01c86d003e9) [![New Call-to-action](https://hubspot-no-cache-ap1-prod.s3.amazonaws.com/cta/default/320463/afec380f-71d7-4e79-b8b0-5b952ebe12e0.png)](https://hubspot-cta-redirect-ap1-prod.s3.amazonaws.com/cta/redirect/320463/afec380f-71d7-4e79-b8b0-5b952ebe12e0)

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