Demographics is for the nerds… discuss!

Penny - Population expert

Based in New Zealand, Penny primarily looks after our Kiwi clients but also lends her expertise to the Australian context. Penny has extensive experience as a Communication Manager in Local Government and has a degree in Business and Communications. She also brings a breadth of generalist management experience in fields as varied as research, civil defence, project and event management, marketing and training. Penny’s knowledge combined with the .id tools help clients work with their communities to empower grass roots decision-making, advocacy and grant applications, and focus on strengthening council-community relationships. Penny has a rural property and enjoys growing and eating food and wine, which she runs, walks, bikes or swims off, when she’s not in the art studio.

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1 Response

  1. Nenad says:

    I think the key to this increase in use of demographic information and the change in the “typical user” can be credited to the technology/systems available for anyone with an internet connection to access and learn to understand demographic information.

    I don’t know about 15 years ago but as recently as 6-7 years ago when I started working – the process of summarising and displaying demographic data in a GIS required a lot of work. Nowadays agencies publish (free) information in easy to use formats and it is not uncommon for online media websites to use thematic maps in articles to display recent Census releases or other forms of demographic info that accompany a story.

    The general public is becoming more demographically literate, the cost of consuming demographic information in software/applications has decreased a lot and that can only be a good thing when people want to make informed decisions.

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