Profiling a new wave of op shoppers

Ryan

Ryan James joined our team in 2013. He works with more than 140 local councils and regional bodies to help them build stories about their places, and to bring an evidence base to their planning and strategic activities using demographic and economic data. He advises strategic planners, community and social planners, economic development teams, and senior management groups as they to respond to the changing nature of their places. He holds a Master's degree in Social Science (Planning & Environments) and is another one of .id's self-confessed city nerds. He is a passionate advocate for placemaking and the ways both policy and the built environment can encourage healthy and sustainable living.

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2 Responses

  1. Grant says:

    Noting the below is it possible to search by say population type for example by selecting Years of population 18-24 is it possible somewhere to then show areas with the higher levels of this age group?

    At the moment I seem to only be able to search by suburb and then check the age characteristics based on that particular suburb only, then I have to search for another suburb and begin again.

    ” Using .id’s online demographic tools, stores can pinpoint these groups of interest by locating where higher numbers of these characteristics are found. Targeting efforts in areas with concentrations of associated demographic characteristics increases the chances of reaching the target shoppers and donors.”

    Looking forward to any help you may have.

    • Ryan James says:

      Hi Grant. Thanks for commenting.

      It sounds as though you are using a profile.id site. I recommend using atlas.id to perform the sort of search you are after. Atlas.id also allows you to compare all areas in a region in the sort of league table you described. It can also help you locate where particular groups are located based on more than 100 topics. It can show you characteristics for collections of approx. 250 households.

      It very detailed yet very easy (handy for me because I am relatively hopeless with GIS programs). It only takes a few clicks. Here’s how…

      To begin, you need to select your area. You can select from all available atlas sites here – http://content.id.com.au/social-atlases-australia

      Once you make your choice a webpage showing a map will come up for that Local Government Area (LGA)

      Then follow these steps:
      1. Click on the ‘Map Selector’ menu near the top left hand corner of the page.

      It will reveal a drop down menu that shows the list of topics available.

      2. Click on the topic you want (in your case 18-24 year olds)

      Once you make that selection the map will be updated to show high and low concentrations of the topic selected

      3. Click on the ‘Analysis’ tab

      If you look back at where you chose the Map Selector you will see another tab next to it called ‘Analysis’ – click on this and will it reveal a page that shows a list (usually both table and chart) of all of the suburbs / small areas. You can sort all the tables any way you like to show the highest or lowest levels for the topics selected.

      Hope this helps. If you want more assistance – happy to have a chat. Give me a call on 03 9417 2205.

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