Why do we need a Census in 2016 anyway?

Jo Little

Jo comes to .id with over 15 years marketing experience across a variety of different industries in Perth, Brisbane and Melbourne. Jo specialises in digital marketing to feed her inner nerd and has a keen interest in social marketing for community change. In an effort to break down glamourous marketing stereotypes, Jo has focused her career on marketing building products, car suspension, the railways, and waste management. More recently Jo managed a digital social marketing project for sustainability, creating a gamified program to help low income earners save money on their electricity using app games and communications, changing consumer behaviour in a positive manner.

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3 Responses

  1. Wendy says:

    I am wondering how the May 2016 council amalgamations will affect the census data. I have just completed a socio-economic profile for 3 LGAs that no longer exist.

    • Hi Wendy, – The ABS geographies on which the Census is collected are defined as at July 1 in the Census year. So councils which merged in May will have output on the new boundaries as standard for 2016. Councils merging in future will still use the old boundaries for the 2016 Census.

      The issue is generally a problem when looking at change over time – as previous Censuses use different boundaries and the ABS doesn’t attempt to adjust these, except in a limited way for their time series profile.

      The advantage of using the .id information toolkit (profile.id, atlas.id, forecast.id and economy.id) is that we make adjustments to match current boundaries for all Censuses back to 1991 (in profile.id) So you know that what you’re looking at relates to the same geographic areas over time.

      We are currently working on new profile.id sites for some of the merged councils in NSW and these will be going online shortly.

  2. Rebecca says:

    Why do we have to put our names on the census.

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