Archive for July, 2011
The Inca Census and the Quipu …

On the .id website homepage, (www.id.com.au) there is a small icon in the top right corner labelled “client login”, behind which hides a wealth of features for subscribing councils.
The 2011 Census is just two weeks away. At .id, we deal with Census data every day, and both ourselves and our clients love the demographic stories it can tell about each suburb and town in Australia. There are many reasons to get excited about the 2011 Census because the magnitude of demographic change in the last five years is significant. Here are a few of the many questions on topical issues that the Census will answer …

For the 2011 Census, the ABS is promoting and recommending the eCensus – the option for all households to complete a Census form on the Internet. eCensus was offered in 2006 but not heavily promoted. We look at how this works and the benefits of doing it this way, and a little of the technology which sits behind it.
A common demographic stereotype these days is that suburban empty nesters, whose children have finally left home, are downsizing into the inner parts of our cities, particularly being attracted to large apartment developments such as Docklands in Melbourne or Darling Harbour in Sydney. This leads to articles such as Domain’s “Downsizers feeling the squeeze” about the price expectations of empty nesters moving from the suburbs. But how realistic is this? For the most part, our inner cities are the domain of young people, so what does Census data show about where those over 65 are moving, and who is living in those inner city apartments?
Australia is gearing up to run the 2011 Census next month. Every 5 years Australia conducts a Census, which is a fantastic data resource, with a wealth of information for very small areas on the people that live there, their families and dwellings. At .id we put together a lot of information from Census in a very user friendly format, allowing our users to tell the demographic story of their area. As you are filling in your Census form on the 9th of August, you may wonder who decides which questions will be on it?


The Census is a massive undertaking every 5 years, which provides a wealth of information for all levels of government and private sector organisations. There are somewhere in the vicinity of 40,000 people involved in running the Census, and when you sit down to fill in your Census form on August 9th, it’s worth reflecting on the huge organisational effort it take to get it to you, and then process the data. As you’d imagine, it’s quite a job to make sure that everyone in Australia gets counted on Census night.



